Susan Layne - Marketing Communications Professional
  • 15+ years of Marketing Communications experience with AT&T, Lucent Technologies, Alcatel-Lucent, Nokia and Virtual, Inc. supporting the NFC Forum – large multinational companies
  • Excellent verbal and written communication skills
  • Skilled in working collaboratively across matrix organizations
  • Ability to convey technical features and benefits of products, services and solutions utilizing a wide portfolio of marketing tools and resources – articles, press releases, podcasts, videos, blogs, social media, yammer, white papers, newsletters, sales training, collateral, executive presentations and more
  • Proficient in MS Office applications (MS Word, PowerPoint, Excel), and SharePoint online
  • Proven ability to succeed in highly dynamic environment
  • Ability to execute with speed and accuracy
  • Strong interpersonal skills
  • Brand positioning expertise
  • Effective negotiating skills and ability to work with outside consultants and agencies
  • Skilled at working with media, industry and technical analysts

Marketing communication samples are available for viewing - see left navigation. More samples are available upon request.