Susan Layne - Marketing Communications Professional
- 15+ years of Marketing Communications experience with AT&T, Lucent Technologies, Alcatel-Lucent, Nokia and Virtual, Inc. supporting the NFC Forum – large multinational companies
- Excellent verbal and written communication skills
- Skilled in working collaboratively across matrix organizations
- Ability to convey technical features and benefits of products, services and solutions utilizing a wide portfolio of marketing tools and resources – articles, press releases, podcasts, videos, blogs, social media, yammer, white papers, newsletters, sales training, collateral, executive presentations and more
- Proficient in MS Office applications (MS Word, PowerPoint, Excel), and SharePoint online
- Proven ability to succeed in highly dynamic environment
- Ability to execute with speed and accuracy
- Strong interpersonal skills
- Brand positioning expertise
- Effective negotiating skills and ability to work with outside consultants and agencies
- Skilled at working with media, industry and technical analysts
Marketing communication samples are available for viewing - see left navigation. More samples are available upon request.